I design solutions to enhance user experiences
I’m a designer driven by purpose, blending strategy with creativity to turn complex ideas into intuitive, human-centred experiences. Skilled in Adobe Creative Suite and Figma, I craft designs that are not only visually striking but also meaningful and impactful.
When I’m not refining pixels, I’m exploring new places, drawing inspiration from diverse cultures, and uncovering narratives that shape better experiences.
Core Expertise
UI/UX Design
I create seamless digital experiences that feel intuitive and keep users engaged.
Graphic Design
I bring ideas to life with impactful visuals, balancing creativity with clarity.
Brand Design
I shape identities that tell a story, making brands stand out and connect meaningfully.
Work Experience
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Blinkit
September 2025 – PresentVisual Designer
Designed digital creatives for festive campaigns, brand collaborations, and promotions, ensuring alignment with Blinkit’s visual language. Collaborated with marketing and content teams to translate briefs into impactful visuals and maintained a high standard of creative quality across deliverables.
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Arora Lemon
January 2025 - April 2025Graduation Project
Redefined the brand identity and visual language, designed the website, and developed supporting collaterals to ensure a cohesive and impactful brand presence.
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Colorbar Cosmetics
May 2024 - August 2024Visual Designer
Designed and developed a variety of digital assets, including landing pages, homepage banners, PLP (Product Listing Page) banners, PDPs (Product Display Pictures), and other website creatives. Conducted user journey analysis to identify pain points and implemented UI/UX improvements to enhance the overall experience. Conceptualised and designed an interactive website game to boost user engagement and increase logins. Created retention marketing creatives to drive customer loyalty and coordinated with agencies to oversee A+ designs, ensuring timely revisions and quality outputs.
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Geniemode Global
May 2022 - February 2023Design and product developer
Worked closely with the VP and Design Head for Primark, gaining valuable experience in high-level design collaboration. Collaborated with multiple brands including Madame, Bewakoof.com, Landmark, 1indiaFamilyMart, V-Bazaar, CityKart, and Yurii International. Engaged directly with clients to understand upcoming season purchase orders and developed merchandise aligned with their briefs. Took complete ownership of the design process, including designing, sampling, and costing.
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Future Group India
May 2021 - June 2021Visual Merchandiser
Designed in-store artworks and seasonal window displays to enhance visual appeal and align with brand identity.
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Lumevents
May 2020 - Jun 2020Graphic Designer
Developed and designed engaging content for the company’s social media platforms, while also creating branded communication materials including the Letter of Recommendation (LOR), letterhead, and business cards.
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Zara, Inditex
June 2019 - July 2019Summer Intern
Curated stylish and upbeat outfit combinations for fashion enthusiasts at the Zara store, while overseeing merchandising operations to ensure a visually appealing and well-organized shopping experience.
Education
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Unitedworld Institute of Design (UID)
2023 - 2025Masters of Design (M.Des), Visual Experiential Design
The course involved a deep exploration of branding, UI/UX, visual storytelling, and experiential design practices, with a strong focus on design thinking, user-centered solutions, and creating meaningful digital experiences.
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Amity University, Noida
2018 - 2022Bachelors of Design (B.Des)
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Delhi Public School, Dwarka
201812th, Humanities